Now you can use your personal / business mailbox to start, change and end customer journeys in Friendly Automate.
Imagine the following scenario:
You are a dog walking company, who sends out a bunch of cold emails. Based on answer, you’d like to start automations of contacts, and maybe stop a cold nurturing campaign for them.
This is how the campaign is set up:
The cold contacts I’d like to nurture all have the “nurture” tag. I imported them with this tag and I also add new contacts every day. I always make sure the nurture tag is present.
In this scenario our goal is to have a personal meeting with the possible client. To make things easier, I tag them with the tag “coffee”.
My segment will reflect that: any contact with a nurture tag should be included into the cold email campaign, but once they get the coffee tag, the cold emails should stop. Here is how the segment looks like:
I created the cold email sequence in Friendly Automate, here is my first email:
I add this and 2 more to the campaign:
If my lists are good, the content is engaging, the clients will answer to my own mailbox.
The first email is an invitation for a coffee. There is a good chance to get an answer from the potential client, it would look like this:
This is the time, when I as a person can take over. I will write a personal answer and hope the meeting will go well. At this point I don’t want the campaign to continue, so I send a BCC to Friendly Automate with a command to add the “coffee” tag to this contact.
My company is registered as “furrywalkers” by Friendly, so my email address is: furrywalkers@friendlyautomate.ch. I can add a command to this email by using the following format:
furrywalkers+tcoffee@friendlyautomate.chThe part after the + sign does the magic.
“t” means a tag needs to be added to the recipient contact of this email.
“coffee” is the tag itself.
Remember, I can send this email from my own Gmail, or wherever I process emails:
Once the email is sent out, by BCC will notify Friendly to add the tag to this person.
After the tag is added, this person will leave the campaign, as we excluded conacts with the coffee tag.
To make sure your conversation is captured, the email content is also saved inside Friendy. You can see it by clicking on the Notes tab:
