A way towards good inboxing requires you to follow best practice:
- Add an unsubscribe link
- Personalize your content with contact-specific information
Unsubscribe and web-view
In order to add an unsubscribe link to your email, you'll need to use the {unsubscribe_text} token. This placeholder will populate your email with the right - and contact specific - unsubscribe link.
If you would like to add the webview link, you can use the {webview_text} token.
The text of these tokens can be edited in your configuration area:
Scroll down, and you'll find the text, that is added to your emails upon using these tokens.
Customize your unsubscribe or webview
You have the option to customize your own html text and just add the unsubscribe/webview URL, not the whole html text. You can use the {unsubscribe_url} and {webview_url} respectively.
Example:
You can any time unsubscribe <a href="{unsubscribe_url}">here</a>
Or
If you can'T see the images, click <a href="{webview_url}">here</a>
Other tokens
There are a bunch of other tokens you can use to customize your emails. Here is the full list:
VARIABLE NAME | VARIABLE SYNTAX |
---|---|
Asset link for asset id# | {assetlink=25} |
Focus Item id# | {focus=4} |
Form id# | {form=83} |
Landing Page link for page id# | {pagelink=17} |
VARIABLE NAME | VARIABLE SYNTAX |
---|---|
Signature | {signature} |
Subject | {subject} |
Tracking pixel | {tracking_pixel} |
Unsubscribe Text | {unsubscribe_text} |
Unsubscribe URL | {unsubscribe_url} |
Web View Text | {webview_text} |
Web View URL | {webview_url} |
VARIABLE NAME | VARIABLE SYNTAX |
---|---|
Meta Description | {pagemetadescription} |
Title | {pagetitle} |
Language bar | {langbar} |
Share Buttons | {sharebuttons} |
Success Message | {successmessage} |
VARIABLE NAME | VARIABLE SYNTAX |
---|---|
Lead Identifier | {leadidentifier} |
Category List | {categorylist} |
Segment List | {segmentlist} |
Preferred Channel | {preferredchannel} |
Channel Frequency | {channelfrequency} |
Save Preferences | {saveprefsbutton} |
VARIABLE NAME | VARIABLE SYNTAX |
---|---|
[Dynamic Content 1]ie: user-defined variable name | {dynamiccontent="Dynamic Content 1"} |
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