βœ‚οΈ

Tokens to be used in emails

A way towards good inboxing requires you to follow best practice:

  1. Add an unsubscribe link
  2. Personalize your content with contact-specific information

Unsubscribe and web-view

In order to add an unsubscribe link to your email, you'll need to use the {unsubscribe_text} token. This placeholder will populate your email with the right - and contact specific - unsubscribe link.

If you would like to add the webview link, you can use the {webview_text} token.

The text of these tokens can be edited in your configuration area:

image

Scroll down, and you'll find the text, that is added to your emails upon using these tokens.

image

Customize your unsubscribe or webview

You have the option to customize your own html text and just add the unsubscribe/webview URL, not the whole html text. You can use the {unsubscribe_url} and {webview_url} respectively.

Example:

You can any time unsubscribe <a href="{unsubscribe_url}">here</a>

Or

If you can'T see the images, click <a href="{webview_url}">here</a>

Other tokens

There are a bunch of other tokens you can use to customize your emails. Here is the full list:

Friendly Component tokens

VARIABLE NAME
VARIABLE SYNTAX
Asset link for asset id#

{assetlink=25}

Focus Item id#

{focus=4}

Form id#

{form=83}

Landing Page link for page id#

{pagelink=17}

Email specific tokens

VARIABLE NAME
VARIABLE SYNTAX
Signature

{signature}

Subject

{subject}

Tracking pixel

{tracking_pixel}

Unsubscribe Text

{unsubscribe_text}

Unsubscribe URL

{unsubscribe_url}

Web View Text

{webview_text}

Web View URL

{webview_url}

Landing Page tokens

VARIABLE NAME
VARIABLE SYNTAX
Meta Description

{pagemetadescription}

Title

{pagetitle}

Language bar

{langbar}

Share Buttons

{sharebuttons}

Success Message

{successmessage}

Preference Center tokens

VARIABLE NAME
VARIABLE SYNTAX
Lead Identifier

{leadidentifier}

Category List

{categorylist}

Segment List

{segmentlist}

Preferred Channel

{preferredchannel}

Channel Frequency

{channelfrequency}

Save Preferences

{saveprefsbutton}

Dynamic content tokens

VARIABLE NAME
VARIABLE SYNTAX
[Dynamic Content 1]ie: user-defined variable name

{dynamiccontent="Dynamic Content 1"}

πŸ™‚
Any questions? We are happy to help you via πŸ“§ email or ☎️ phone.

Don’t have time? πŸ‘©β€πŸ’» Contact us and we’ll implement and design for you.