To spercharge your advertising potential, Facebook Custom Audiences can be a great tool. To create and upload an audience can be automated with Friendly and Integromat.
The real value is to utilize Friendly's aggregated tracking information and create a custom audience from it. In this example we will create a Loyal Customers Facebook Audience.
If you haven't done so, you'll need to connect Friendly and Facebook to Integromat, that will serve as a bridge between the two apps:
Connect Friendly With Third Party Services using IntegromatCreate your Friendly Segment, which will serve as audience
In our case we will make a segment, that filters for the Loyal Customer segment.
In this example we will just filter for a tag, but it could be any filter, that is allowed in a segment.
Connect Friendly with Facebook Custom Audiences
Head back to Integromat and create a new scenario:
Since Friendly is based on Mautic, you can just search for that in the search field. Choose it and click on continue.
Now choose Mautic and Search Contacts:
Now this is where we will use the alias, that I mentioned before:
In our case we need to use the following syntax to grab the proper segment:
segment:all-loyal
Now click on the Plus sign and choose Facebook. Within the options, we will choose Custom Audince:
All you need to do now is to choose the right User, Page, Ad account and name your Audience:
Once you are done with your settings, you can turn on the integration with the switch:
Do you have any questions? We are happy to help you via 📧 email, ☎️ phone and 👩💻 video calls.
Click here to go back to the main help page:
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