Facebook Custom Audiences Connection With Friendly

Facebook Custom Audiences Connection With Friendly

To spercharge your advertising potential, Facebook Custom Audiences can be a great tool. To create and upload an audience can be automated with Friendly and Integromat.

The real value is to utilize Friendly's aggregated tracking information and create a custom audience from it. In this example we will create a Loyal Customers Facebook Audience.

If you haven't done so, you'll need to connect Friendly and Facebook to Integromat, that will serve as a bridge between the two apps:

Connect Friendly With Third Party Services using IntegromatConnect Friendly With Third Party Services using Integromat

Create your Friendly Segment, which will serve as audience

In our case we will make a segment, that filters for the Loyal Customer segment.

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Please note, that this segment has a name "All Loyal" and an Alias "all-loyal". We will need to refer to this Alias when we use this segment in Integromat.

In this example we will just filter for a tag, but it could be any filter, that is allowed in a segment.

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Connect Friendly with Facebook Custom Audiences

Head back to Integromat and create a new scenario:

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Since Friendly is based on Mautic, you can just search for that in the search field. Choose it and click on continue.

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Now choose Mautic and Search Contacts:

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Now this is where we will use the alias, that I mentioned before:

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In our case we need to use the following syntax to grab the proper segment:

segment:all-loyal

Now click on the Plus sign and choose Facebook. Within the options, we will choose Custom Audince:

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All you need to do now is to choose the right User, Page, Ad account and name your Audience:

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Once you are done with your settings, you can turn on the integration with the switch:

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Do you have any questions? We are happy to help you via 📧 email, ☎️ phone and 👩‍💻 video calls.

Click here to go back to the main help page:

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