When you link a Google Ads and Google Analytics account, you automatically see which campaign or keyword in Google Ads a visitor came from.
Friendly Analytics does not have this direct interface. However, with a little detour you can get this info in Friendly Analytics.
You can use the tracking parameters feature for this. Google Ads (or Bing Ads) automatically adds the desired information as a parameter to the URL. Friendly Analytics can then read these parameters.
Google Ads tracking
You can theoretically have custom parameters added to the target URLs for each individual campaign and ad group (via the URL Options feature). Or you can manually add them to the link in each ad. This gives you maximum control over which parameters you want to submit and where.
However, this is very cumbersome and easily leads to errors. It is easier to automatically activate these parameters for the entire account. To do this, go to the account settings and then to "Tracking". In the field "Suffix of the final URL" add this template:
mtm_source=google&mtm_medium=cpc&mtm_campaign={campaignid}&mtm_kwd={keyword}&mtm_content={creative}
Save the changes. Done - from now on you can evaluate the Google Ads traffic in detail in Friendly Analytics.
Important to know: the traffic from Google Ads is not displayed under "Search engines" in Friendly Analytics - only the organic traffic can be found there - but under "Campaigns".
Tracking Bing Ads
With Bing / Microsoft Ads you can activate with one click that Bing Ads automatically adds UTM parameters to the links. This is enough for Friendly Analytics to correctly assign the traffic:
Alternatively, you can set the parameters yourself via "Suffix of final URL" - e.g. with this template:
mtm_source=bing&mtm_medium=cpc&mtm_campaign={campaignid}&mtm_kwd={keyword}&mtm_content={creative}