There are several ways you can integrate the Friendly Analytics tracking into your site. Below, we will show you how to integrate it into WordPress, Wix, Squarespace, and any other website system.
- Integrate Friendly Analytics into WordPress
- Integrate Friendly Analytics into Wix
- Integrate Friendly Analytics into Squarespace
- Integrate Friendly Analytics into any other website system
- IntegrateFriendly Analytics into apps
Integrate Friendly Analytics into WordPress
If you use WordPress, you can simply use the “Connect Matomo” plugin. To do this, click on Plugins in the WordPress dashboard and select the “Add new plugin” button at the top:
Enter “Connect Matomo” in the search field at the top right and install the plugin (author: André Bräkling):
Make sure that the plugin is activated after installation:
Now go to the plugin settings under Settings > Connect Matomo:
- Please select “Self-hosted (HTTP API, Standard)” under “Matomo Mode”.
- For “Matomo URL”, use:
- Enter an “Auth Token” so that the plugin can identify itself to Friendly Analytics.
https://app.friendlyanalytics.ch/
To get an “Auth Token”, please go to the Friendly Analytics settings (gear icon in the top right corner) and then to Personal > Security. Click on “Generate new token”:
Enter a descriptive name for the token so that you will know later what the token is for, leave the “Only allow secure requests” checkbox checked, and click on “Generate new token”:
Copy the token to the clipboard:
Insert the token into the “Auth Token” field of the plugin, uncheck “Auto-configure” and save the changes:
Now, select the correct website (if you are managing multiple websites) and save the changes again:
Done – tracking is now active. The other settings are for professionals only, you can ignore them.
You can use the real-time report in Friendly Analytics to check whether the tracking is working as it should:
Please note that all other reports are not updated in real time, but with delays of up to an hour.
Integrate Friendly Analytics into Wix
Please use the official tutorial from Matomo to integrate Friendly Analytics into Wix:
Friendly Analytics is Matomo-as-a-Service. All instructions for Matomo therefore also apply to Friendly Analytics without restriction.
Integrate Friendly Analytics into Squarespace
Please use the official tutorial from Matomo to integrate Friendly Analytics into Squarespace:
Friendly Analytics is Matomo-as-a-Service. All instructions for Matomo therefore also apply to Friendly Analytics without restriction.
Integrate Friendly Analytics into any other website system
You can integrate Friendly Analytics into any website system using the tracking code.
Simply click on the “Install with Javascript code” button on the Friendly Analytics homepage:

Now just copy the tracking code into the source code of your website – ideally directly before the closing </head> tag:
You can use the real-time report in Friendly Analytics to check whether the tracking is working as it should:
Please note that all other reports are not updated in real time, but with delays of up to an hour.
IntegrateFriendly Analytics into apps
You can use the native SDKs from Matomo for iOS and Android to integrate Friendly Analytics tracking into your app. You can find all the information you need in the Matomo SDK documentation:
Analytics Platform - Matomo Apps & SDKs - Tracking data - Matomo Analytics
Friendly Analytics is Matomo-as-a-Service. All instructions for Matomo therefore also apply to Friendly Analytics without restriction.
Or 👩💻 contact us for consulting, training, strategy & setup.